Whites Travel Center Mercantile
Our client was in search of an uplift for the Travel Center’s Mercantile store to attract new local, as well as traveling patrons. The design emphasis is a boots and jeans venue at the rear of the store which draws the customer through the space. The rear elevation with its highlighted niches and stamped tin ceiling provide a rustic backdrop for featured merchandise. Full scale mannequins are elevated above the display to be seen from the front of the store. The client has seen a dramatic 52% increase in sales as a result of the design.